{"id":1214,"date":"2013-05-20T10:46:25","date_gmt":"2013-05-20T08:46:25","guid":{"rendered":"https:\/\/blog.uchceu.es\/direccion-empresas-marketing\/?p=1214"},"modified":"2021-04-29T09:13:19","modified_gmt":"2021-04-29T07:13:19","slug":"marketing-1-0-marketing-2-0-y-marketing-3-0","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/marketing-1-0-marketing-2-0-y-marketing-3-0\/","title":{"rendered":"Marketing 1.0, Marketing 2.0 y Marketing 3.0"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1215\" alt=\"Kotler\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2013\/05\/kotler.jpg\" width=\"275\" height=\"183\" \/>Encontrar una definici\u00f3n de marketing es tarea sencilla pues hay muchas versiones y con solo preguntar al t\u00edo google te salen a cientos. El tema es encontrar una BUENA definici\u00f3n. Si recurrimos a uno de los grandes gur\u00fas del marketing Philip Kotler,\u00a0tambi\u00e9n podemos localizar diferentes definiciones pues este autor ha publicado mas de 50 libros en sus mas de 50 a\u00f1os como profesor de la <a href=\"https:\/\/www.kellogg.northwestern.edu\/faculty\/directory\/kotler_philip.aspx\" target=\"_blank\" rel=\"noopener\">Kellogg School of Management<\/a>.<\/p>\n<p>Para leer diferentes definiciones os recomiendo la entrada de wikipedia\u00a0donde pod\u00e9is encontrar la definici\u00f3n m\u00e1s extendida seg\u00fan kotler que dice que \u00abel marketing es\u00a0el proceso social y\u00a0administrativo\u00a0por el que los grupos e individuos satisfacen sus necesidades al crear e intercambiar bienes y servicios\u00bb.<\/p>\n<p>Junto a esta definici\u00f3n, la m\u00e1s actual es la de la asociaci\u00f3n americana de marketing AMA que en el 2007 public\u00f3 una nueva versi\u00f3n que\u00a0Marketing es la \u00abactividad, conjunto de instituciones y procesos para crear, comunicar, distribuir e intercambiar ofertas que tengan valor para los consumidores, clientes, socios y la sociedad en general\u00bb.<\/p>\n<p>La \u00faltima aportaci\u00f3n de philip kotler es el concepto de marketing 1.0, 2.0 y 3.0. Podemos encontrar 3 v\u00eddeos donde lo explica de una manera sencilla, siendo el marketing\u00a01.0 \u00a0llegar a la mente del consumidor, el marketing\u00a02.0 \u00a0llegar al coraz\u00f3n del consumidor y por \u00faltimo el marketing\u00a03.0 \u00a0a\u00f1adir a lo anterior, cuidar el planeta.<\/p>\n<p><iframe loading=\"lazy\" width=\"696\" height=\"522\" src=\"https:\/\/www.youtube.com\/embed\/mH6N7oQ0wUc?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>Tambi\u00e9n me gustar\u00eda a\u00f1adir otra definici\u00f3n de \u00a0Beatriz Navarro directora de marketing de Starbucks que imparti\u00f3 una conferencia en los\u00a0marketing days y que nos dej\u00f3 su particular versi\u00f3n de lo que es el marketing. A partir del minuto 8,30 puedes encontrarla.<\/p>\n<p>http:\/\/www.ceumedia.es\/reproductor\/22466\/actualidad-n-170<\/p>\n<p>Y si quieres saber lo que es el marketing para mi es una manera de entender los negocios por la que organizamos toda la empresa para satisfacer las necesidades de los consumidores generando beneficios para todas las partes implicadas (clientes, trabajadores, proveedores y socios) \u00a0y la sociedad en su conjunto.<\/p>\n<p>Ahora te toca a ti dejar tu propia definici\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Encontrar una definici\u00f3n de marketing es tarea sencilla pues hay muchas versiones y con solo preguntar al t\u00edo google te salen a cientos. El tema es encontrar una BUENA definici\u00f3n. Si recurrimos a uno de los grandes gur\u00fas del marketing Philip Kotler,\u00a0tambi\u00e9n podemos localizar diferentes definiciones pues este autor ha publicado mas de 50 libros [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":1215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-1214","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-del-sector"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing 1.0, Marketing 2.0 y Marketing 3.0<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/marketing-1-0-marketing-2-0-y-marketing-3-0\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing 1.0, Marketing 2.0 y Marketing 3.0\" \/>\n<meta property=\"og:description\" content=\"Encontrar una definici\u00f3n de marketing es tarea sencilla pues hay muchas versiones y con solo preguntar al t\u00edo google te salen a cientos. El tema es encontrar una BUENA definici\u00f3n. Si recurrimos a uno de los grandes gur\u00fas del marketing Philip Kotler,\u00a0tambi\u00e9n podemos localizar diferentes definiciones pues este autor ha publicado mas de 50 libros [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.uchceu.es\/marketing\/marketing-1-0-marketing-2-0-y-marketing-3-0\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketingUCHCEU\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-20T08:46:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-29T07:13:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2013\/05\/kotler.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"275\" \/>\n\t<meta property=\"og:image:height\" content=\"183\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" 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