{"id":1056,"date":"2013-03-08T07:55:59","date_gmt":"2013-03-08T06:55:59","guid":{"rendered":"https:\/\/blog.uchceu.es\/direccion-empresas-marketing\/?p=1056"},"modified":"2021-04-29T09:13:19","modified_gmt":"2021-04-29T07:13:19","slug":"destino-2036-el-entorno-que-nos-espera","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/destino-2036-el-entorno-que-nos-espera\/","title":{"rendered":"Destino 2036 el entorno que nos espera"},"content":{"rendered":"<p><a title=\"destino 2036\" href=\"https:\/\/www.rtve.es\/television\/20110616\/documentos-tv-destino-2036\/440585.shtml\" rel=\"attachment wp-att-1066 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1066\" src=\"https:\/\/blog.uchceu.es\/marketing\/destino-2036-el-entorno-que-nos-espera\/\" alt=\"destino 2036\" width=\"300\" height=\"150\" \/><\/a>http:\/\/www.rtve.es\/television\/20110616\/documentos-tv-destino-2036\/440585.shtml<\/p>\n<p>Cuando en marketing hablamos de entorno solemos diferenciar entre microentorno y macroentorno. Hablamos de microentorno para referirnos a las variables internas de la empresa que pueden condicionar nuestro devenir futuro y que en cada compa\u00f1\u00eda son diferentes. Sin embargo las variagles del macroentorno ser\u00edas las que nos afectan a todos por igual y sobre las que tenemos muy poco influencia desde un punto de vista individual.<\/p>\n<p>En el microentorno distinguimos:<\/p>\n<div>1.La empresa<\/div>\n<div>2.Los proveedores<\/div>\n<div>3.Los intermediarios de marketing<\/div>\n<div>4.Los clientes<\/div>\n<div>5.Los competidores<\/div>\n<div>6.P\u00fablicos<\/div>\n<p>Mientras que hablando de macroentorno nos vemos influenciados por:<\/p>\n<div>1.Fuerzas demogr\u00e1ficas<\/div>\n<div>2.Fuerzas econ\u00f3micas<\/div>\n<div>3.Fuerzas medioambientales<\/div>\n<div>4.Fuerzas tecnol\u00f3gicas<\/div>\n<div>5.Fuerzas p\u00fablicas<\/div>\n<div>6.Fuerzas culturales<\/div>\n<p>Ya antes de la crisis se hablaba de que nos enfrentamos a un entorno turbulento, pero tras el 2008 el panorama mundial ha cambiado haciendo que dicho entorno se convierta en una tormenta tropical. A veces luces el sol (las menos) y en ocasiones fuertes vientos y aguaceros descargan con furia sobre las empresas y mercados de manera imprevista.<\/p>\n<p>El reportaje de tve destino 2036 intenta descubrir que nos podemos encontrar en ese a\u00f1o y analiza a trav\u00e9s de diferentes paradas los cambios tecnol\u00f3gicos, la sobreexplotaci\u00f3n del planteta y el futuro para nuestra sociedad.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>http:\/\/www.rtve.es\/television\/20110616\/documentos-tv-destino-2036\/440585.shtml Cuando en marketing hablamos de entorno solemos diferenciar entre microentorno y macroentorno. Hablamos de microentorno para referirnos a las variables internas de la empresa que pueden condicionar nuestro devenir futuro y que en cada compa\u00f1\u00eda son diferentes. Sin embargo las variagles del macroentorno ser\u00edas las que nos afectan a todos por igual y sobre [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":1066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-1056","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-del-sector"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Destino 2036 el entorno que nos espera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/destino-2036-el-entorno-que-nos-espera\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Destino 2036 el entorno que nos espera\" \/>\n<meta property=\"og:description\" content=\"http:\/\/www.rtve.es\/television\/20110616\/documentos-tv-destino-2036\/440585.shtml Cuando en marketing hablamos de entorno solemos diferenciar entre microentorno y macroentorno. Hablamos de microentorno para referirnos a las variables internas de la empresa que pueden condicionar nuestro devenir futuro y que en cada compa\u00f1\u00eda son diferentes. Sin embargo las variagles del macroentorno ser\u00edas las que nos afectan a todos por igual y sobre [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.uchceu.es\/marketing\/destino-2036-el-entorno-que-nos-espera\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketingUCHCEU\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-08T06:55:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-29T07:13:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2013\/03\/Captura-de-pantalla-2013-03-08-a-las-07.54.02.png\" \/>\n\t<meta property=\"og:image:width\" content=\"586\" \/>\n\t<meta property=\"og:image:height\" content=\"294\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paco Suay\" \/>\n<meta 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