{"id":3128,"date":"2015-10-21T12:01:30","date_gmt":"2015-10-21T10:01:30","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=3128"},"modified":"2022-05-25T15:03:50","modified_gmt":"2022-05-25T13:03:50","slug":"what-is-marketing","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/en\/what-is-marketing\/","title":{"rendered":"What is marketing?"},"content":{"rendered":"<figure id=\"attachment_3151\" aria-describedby=\"caption-attachment-3151\" style=\"width: 344px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/10\/images.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3151\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/10\/images.jpeg\" alt=\"imagen de vizylabs.com\" width=\"344\" height=\"146\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/10\/images.jpeg 344w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/10\/images-315x134.jpeg 315w\" sizes=\"auto, (max-width: 344px) 100vw, 344px\" \/><\/a><figcaption id=\"caption-attachment-3151\" class=\"wp-caption-text\">image from vizylabs.com<\/figcaption><\/figure>\n<p>Here are some definitions for marketing collected by our students:<\/p>\n<ul>\n<li><strong>Mark Burgess&nbsp;<\/strong>\u2013 Managing Partner,&nbsp;Blue Focus Marketing.&nbsp;Marketing&nbsp;is the process by which a firm profitably translates customer needs into revenue.<\/li>\n<li><strong>Saul Colt<\/strong> \u2013&nbsp;Head of Magic, Fresh Books. Marketing&nbsp;is creating irresistible experiences that connect with people personally and create the desire to share with others.<\/li>\n<li><strong>B.L. Ochman<\/strong>&nbsp;\u2013 President,&nbsp;<a href=\"https:\/\/www.whatsnextblog.com\/\">What\u2019s Next<\/a>&nbsp;Marketing&nbsp;is everything a company does, from how they answer the phone, how quickly and effectively they respond to email, to how they handle accounts payable, to how they treat their employees and customers. Done right, marketing integrates a great product or service with PR, sales, advertising, new media, personal contact. In other words, marketing is not a discipline or an activity \u2013 it is everything a company is \u2013 at least if the company wants to be successful.<\/li>\n<li>Max Kalehoff, Chief Marketing Officer at SocialCode, New York: Marketing is the art and science of creating, delighting and keeping custumers, while making a profit and building enterprise value.<\/li>\n<\/ul>\n<p>For last a definition from Business dictionary<\/p>\n<ul>\n<li>The&nbsp;management&nbsp;process&nbsp;through which&nbsp;goods and services&nbsp;move from&nbsp;concept&nbsp;to the customer. It includes the&nbsp;coordination&nbsp;of four&nbsp;elements&nbsp;called&nbsp;the&nbsp;4 P&#8217;s of marketing:(1) identification,&nbsp;selection&nbsp;and&nbsp;development&nbsp;of a&nbsp;<b>product<\/b>,(2) determination of its&nbsp;<b>price<\/b>,(3) selection of a&nbsp;distribution channel&nbsp;to&nbsp;reach&nbsp;the&nbsp;customer&#8217;s&nbsp;<b>place<\/b>, and(4) development and implementation of a&nbsp;<b>promotional strategy<\/b>.For example, new&nbsp;Apple&nbsp;products&nbsp;are&nbsp;developed&nbsp;to include improved&nbsp;applications&nbsp;and&nbsp;systems, are set at different&nbsp;prices&nbsp;depending on how much&nbsp;capability&nbsp;the customer desires, and are sold in&nbsp;places&nbsp;where other Apple products are sold. In&nbsp;order&nbsp;to&nbsp;promote&nbsp;the&nbsp;device, the&nbsp;company&nbsp;featured its debut at&nbsp;tech&nbsp;events&nbsp;and is highly advertised on the&nbsp;web&nbsp;and on television.\n<p>Marketing&nbsp;is based on thinking about the&nbsp;business&nbsp;in&nbsp;terms&nbsp;of&nbsp;customer needs&nbsp;and their&nbsp;satisfaction. Marketing differs from&nbsp;selling&nbsp;because (in the&nbsp;words&nbsp;of&nbsp;Harvard Business School&#8217;s&nbsp;retired&nbsp;professor of marketing Theodore C. Levitt) &#8220;Selling&nbsp;concerns&nbsp;itself with the tricks and&nbsp;techniques&nbsp;of getting people to&nbsp;exchange&nbsp;their&nbsp;cash&nbsp;for your product. It is not concerned with the&nbsp;values&nbsp;that the exchange is all about. And it does not, as marketing invariable does, view the entire&nbsp;business process&nbsp;as consisting of a tightly integrated effort to discover,&nbsp;create, arouse and satisfy customer&nbsp;needs.&#8221; In other words, marketing has less to do with getting customers to&nbsp;pay&nbsp;for your product as it does&nbsp;developing&nbsp;a&nbsp;demand&nbsp;for that product and fulfilling the customer&#8217;s needs.<\/li>\n<\/ul>\n<p>Please share with us your best definitions for Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are some definitions for marketing collected by our students: Mark Burgess&nbsp;\u2013 Managing Partner,&nbsp;Blue Focus Marketing.&nbsp;Marketing&nbsp;is the process by which a firm profitably translates customer needs into revenue. Saul Colt \u2013&nbsp;Head of Magic, Fresh Books. Marketing&nbsp;is creating irresistible experiences that connect with people personally and create the desire to share with others. B.L. Ochman&nbsp;\u2013 President,&nbsp;What\u2019s [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":3151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[814],"tags":[],"class_list":{"0":"post-3128","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-concepts"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is marketing?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/en\/what-is-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is marketing?\" \/>\n<meta property=\"og:description\" content=\"Here are some definitions for marketing collected by our students: Mark Burgess&nbsp;\u2013 Managing Partner,&nbsp;Blue Focus Marketing.&nbsp;Marketing&nbsp;is the process by which a firm profitably translates customer needs into revenue. Saul Colt \u2013&nbsp;Head of Magic, Fresh Books. Marketing&nbsp;is creating irresistible experiences that connect with people personally and create the desire to share with others. B.L. Ochman&nbsp;\u2013 President,&nbsp;What\u2019s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.uchceu.es\/marketing\/en\/what-is-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketingUCHCEU\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-21T10:01:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-25T13:03:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/10\/images.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"344\" \/>\n\t<meta property=\"og:image:height\" content=\"146\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paco Suay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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