Euri Nácher: talent and creativity at Levi Strauss & Co. Europe

Euri Nácher is a former student of Advertising and Public Relations and Journalism at CEU UCH and is now working in Brussels, Belgium.

A former student of Advertising and Public Relations and Journalism at University CEU Cardenal Herrera, Euri is now located in the heart of Europe in Brussels, Belgium, and leads a brilliant career having worked in advertising for multinational fashion companies. We were excited to get to know her story from her time at our University to the present, and fortunately she was happy to share her experience with us.

Hello, Euri! To begin this interview could you tell us who you are, where you are from, and what you studied at University CEU Cardenal Herrera?

I am Euri Nácher, from Valencia, and I studied the double degree in Advertising and Public Relations and Journalism at CEU UCH.

Euri’s first time in Belgium during her last year of studies at CEU UCH.

Can you tell us more about your time at CEU UCH? What did you like the most about your studies here?

Those are years that I remember very dearly as I lived them to the fullest experiencing a lot. The double degree demanded dedication, but I also had a lot of fun. I did internships since the first year, I went to Rome for an Erasmus+ exchange, I participated in the EUTA Intensive Programme and with my team we came third in Winner Decide. Also, among my classmates I found people who are today some of my best friends.

It is hard to highlight only one thing about my years at CEU UCH, but what I enjoyed the most was the practical part of the degree. We had the chance to be radio broadcasters, TV presenters, do our own footage, and create campaigns for real clients. The truth is that I had a great time.

We know that you are currently working in Brussels, Belgium. How and when did you go there? Did you always want to go work abroad?

I came to Belgium for the first time in 2012 during my last year of studies through European Teams in Advertising programme in which CEU participated. Five students of Advertising were chosen, and we went to Antwerp for 15 days with students from all over Europe. There I met a Belgian boy who was also in the programme and is today my significant other.

When I finished at CEU I was hired by Increnta, a digital marketing agency where I had been doing an internship that summer, but despite being comfortable I decided to pass it to go for an Erasmus+ internship in Brussels, Belgium, at the agency Grey. Even though I had luck finding a workplace close to my house in the middle of the crisis I believed that going abroad would open many doors for me, and I had always wanted to have an international work experience. I went for three months and have stayed for four years. After some months at Grey I joined the marketing department of the brand Kipling, owned by the multinational VF Corporation, and two years later I was hired by Levi Strauss and Co where I work today with the brand Dockers.

At an art gallery in Antwerp, Belgium.

How are you liking the international work experience?

I am enjoying it a lot. When I think about everything that I have experienced during these four years, the amount of interesting people I have met, and everything that I have learned, I feel very proud of myself for having dared to jump into this adventure. Because, really, it is an adventure.

At the beginning it was a bit hard for me mainly because of Flemish, which is the language spoken in Antwerp and which I had to start to study right away. I also had to adapt to a new schedule and a climate very different from that of Valencia. At the level of work, as I joined VF I had to get used to the structure and the pace of work of a multinational fashion company which is hectic. It is a competitive atmosphere, but very stimulating.

Euri and her coworkers at the 30-year anniversary party for Dockers, the brand she currently works for.

In general, I believe that all the challenges I have come across have helped me to grow personally and professionally, nothing has been a problem. In addition I had my significant other who is from here, which helped me to meet a lot of local people right away. His family accepted me as one of their own. On the other hand, thanks to my work at multinationals I also met people from other countries who were alone in Antwerp and we formed a group. Honestly, working abroad is an experience that I recommend to everybody who wants to stand out, to become more critical, and to see other ways to do things.

What kind of professional aspirations do you have? What would you like to work on in the future?

I have always said that my big dream is to have my own company, but I am also enjoying the work at Dockers a lot, since Levi Strauss and Co is a company that I love and they offer you a lot of opportunities to grow. They allow you to travel, to learn the profession with the best, and to meet people from all over the world. On the other hand, someday I would like to return to Journalism and writing. In any case, I do not like to make long-term plans, so I would say that my main aspiration is to continue getting up in the mornings looking forward to work, to continue to learn, and to enjoy day by day.

What do you ask from the New Year 2017?

I ask for health for me and my loved ones. The rest is upon hard work and enthusiasm, and that depends on oneself.

Read more about Euri in our News Room (in Spanish)!

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