Outstanding professionals of the sector have led, during an intense week, different presentations and workshops on graphic and product design, in the Palace of Colomina-CEU
The Technical School of University CEU Cardenal Herrera, together with design studios Odosdesign, LaurinLab and EstudioPG, have organized the 2018 edition of Design Works. Like in previous editions, the centre of Valencia has become a hub for creativity. This time, between the 5th and the 8th of February, a total of eleven design studios and professionals in the field have led presentations and workshops on the latest trends on product design at the Palacio de Colomina-CEU. All the sessions have had a common purpose this year: to generate disruptive ideas and translate them from a mere product design towards a new design of services, based on the creation of new user experiences.
Design Works 2018 opened this week with the participation of Jesús Gallent, manager of the User Experience Design Area of Sopra Steria, one of the leading consultancies in Europe in the field of digital transformation of companies. Gallent focused his workshop on the influence of the digital world and social networks in the field of product design and on the progress towards the design of digital user experiences in the field of services.
Innovation in graphic design
In the field of graphic design, participating in Design Works 2018 was estudioPG, by alumni and professor Pedro González, together with the teams of the graphic design studio Yinsen; of Pixelarte, specialized studio in editorial and web design, illustration, calligraphy, photography, writing and communication; and Estudio Modesto, by Modesto Granados, one of the big names in graphic design, a regular guest in the last editions of Design Works and also a professor of the Master’s Degree in Graphic Design and Communication at CEU Valencia.
Graphic designer Joan Quirós led another of the workshops of Design Works 2018, on the application of lettering in the field of packaging. Quirós, professor in the Master in Graphic Design of the ESET focused his session on the evolution of hand-drawn calligraphy into typographic design, lettering, and its application in product packaging.
Disruptive experiences and design
In the workshop led by LaurinLab in Design Works, participants were able to learn about the original work methodology of this innovative, design and strategy firm, formed by designers and engineers who combine their skills to develop new products and new disruptive experiences, arising from the application of new technologies, thus breaking the barriers between the physical and the digital world.
The lectures of Monte Calvo and Julia Ibáñez and the workshop of Julene Aguirre, on the bank Capital One, completed the Design Works program, which was closed by representatives of the creative space Col.lab of Las Naves and LaurinLab Studio, together with Aguirre herself , whose Studio Julene, located in London, is dedicated to the design of innovative strategies and products that motivate people towards a socially and environmentally sustainable lifestyle.