{"id":6533,"date":"2018-06-16T23:27:10","date_gmt":"2018-06-16T21:27:10","guid":{"rendered":"https:\/\/blog.uchceu.es\/direccion-de-empresas\/?p=6533"},"modified":"2021-04-29T09:15:49","modified_gmt":"2021-04-29T07:15:49","slug":"learning-by-doing-a-pestle-analysis","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/direccion-de-empresas\/en\/learning-by-doing-a-pestle-analysis\/","title":{"rendered":"Learning by doing&#8230;a PESTLE analysis"},"content":{"rendered":"<p><strong>Today we&#8217;re not having a &#8220;normal&#8221; class. There is no PowerPoint presentation, there is no masterclass&#8230; Today you have to work in groups, and put into practice what you have learned. Today it&#8217;s time to carry out a <a href=\"https:\/\/pestleanalysis.com\/what-is-pestle-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">PESTLE analysis<\/a>.<\/strong><\/p>\n<p>First-year students of the degrees in <a href=\"https:\/\/www.uchceu.es\/estudios\/doble-grado\/direccion-empresas-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Business Management and Marketing<\/strong><\/a> have got down to work. From what they have learned in theory into practice. From &#8220;How factors in the general environment affect companies&#8221; to &#8220;How does the situation in Catalonia affect the large consumer sector&#8221;. Thus, based on different pieces of news, they have had to develop a <strong>PESTLE analysis<\/strong> for each topic.<\/p>\n<figure id=\"attachment_6538\" aria-describedby=\"caption-attachment-6538\" style=\"width: 696px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6538 size-full\" src=\"https:\/\/blog.uchceu.es\/direccion-de-empresas\/wp-content\/uploads\/sites\/30\/2020\/05\/Marketing_CEU_1.jpg\" alt=\"\" width=\"696\" height=\"392\" srcset=\"https:\/\/blog.uchceu.es\/direccion-de-empresas\/wp-content\/uploads\/sites\/30\/2020\/05\/Marketing_CEU_1.jpg 696w, https:\/\/blog.uchceu.es\/direccion-de-empresas\/wp-content\/uploads\/sites\/30\/2020\/05\/Marketing_CEU_1-315x177.jpg 315w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><figcaption id=\"caption-attachment-6538\" class=\"wp-caption-text\">Students of first year of the degrees in Business Management and Marketing<\/figcaption><\/figure>\n<p>Especially interesting has been the analysis of a case of full relevance: the effect of the Catalan independence challenge on the large consumer sector. The results have been exposed by the students themselves to their classmates. A <strong>practical and innovative approach<\/strong> that brings them closer to the business reality.<\/p>\n<p>The correct use of different tools in Business Administration begins with their study, and subsequently their application in practice.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6536 size-full\" src=\"https:\/\/blog.uchceu.es\/direccion-de-empresas\/wp-content\/uploads\/sites\/30\/2020\/05\/PEST_MARKETING_CEU.jpg\" alt=\"\" width=\"696\" height=\"504\" srcset=\"https:\/\/blog.uchceu.es\/direccion-de-empresas\/wp-content\/uploads\/sites\/30\/2020\/05\/PEST_MARKETING_CEU.jpg 696w, https:\/\/blog.uchceu.es\/direccion-de-empresas\/wp-content\/uploads\/sites\/30\/2020\/05\/PEST_MARKETING_CEU-315x228.jpg 315w, https:\/\/blog.uchceu.es\/direccion-de-empresas\/wp-content\/uploads\/sites\/30\/2020\/05\/PEST_MARKETING_CEU-580x420.jpg 580w, https:\/\/blog.uchceu.es\/direccion-de-empresas\/wp-content\/uploads\/sites\/30\/2020\/05\/PEST_MARKETING_CEU-324x235.jpg 324w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<p>It is important to be aware of their potential but also of their limitations.<\/p>\n<figure id=\"attachment_6534\" aria-describedby=\"caption-attachment-6534\" style=\"width: 696px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6534 size-full\" src=\"https:\/\/blog.uchceu.es\/direccion-de-empresas\/wp-content\/uploads\/sites\/30\/2020\/05\/PESTLET_MARKETING_CEU_2.jpg\" alt=\"\" width=\"696\" height=\"392\" srcset=\"https:\/\/blog.uchceu.es\/direccion-de-empresas\/wp-content\/uploads\/sites\/30\/2020\/05\/PESTLET_MARKETING_CEU_2.jpg 696w, https:\/\/blog.uchceu.es\/direccion-de-empresas\/wp-content\/uploads\/sites\/30\/2020\/05\/PESTLET_MARKETING_CEU_2-315x177.jpg 315w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><figcaption id=\"caption-attachment-6534\" class=\"wp-caption-text\">Applying PESTEL to the different headlines analyzed<\/figcaption><\/figure>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/SWOT_analysis\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>SWOT and SVOR<\/strong><\/a>, <a href=\"https:\/\/pestleanalysis.com\/what-is-pestle-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>PESTLE<\/strong><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Business_Model_Canvas\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>CANVAS<\/strong><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Growth%E2%80%93share_matrix\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>BGC-matrix<\/strong><\/a>&#8230;are other useful tools, are you familiar with any of them?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we&#8217;re not having a &#8220;normal&#8221; class. There is no PowerPoint presentation, there is no masterclass&#8230; Today you have to work in groups, and put into practice what you have learned. Today it&#8217;s time to carry out a PESTLE analysis. First-year students of the degrees in Business Management and Marketing have got down to work. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6538,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[568],"tags":[],"class_list":{"0":"post-6533","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actividades"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Learning by doing...a PESTLE analysis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/direccion-de-empresas\/en\/learning-by-doing-a-pestle-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Learning by doing...a PESTLE analysis\" \/>\n<meta property=\"og:description\" content=\"Today we&#8217;re not having a &#8220;normal&#8221; class. There is no PowerPoint presentation, there is no masterclass&#8230; Today you have to work in groups, and put into practice what you have learned. Today it&#8217;s time to carry out a PESTLE analysis. First-year students of the degrees in Business Management and Marketing have got down to work. 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