{"id":15586,"date":"2018-11-13T12:41:46","date_gmt":"2018-11-13T11:41:46","guid":{"rendered":"https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/?p=15586"},"modified":"2021-10-26T10:17:35","modified_gmt":"2021-10-26T08:17:35","slug":"getting-to-know-the-world-of-creative-researchers","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/en\/getting-to-know-the-world-of-creative-researchers\/","title":{"rendered":"Getting to know the world of Creative Researchers"},"content":{"rendered":"<p>Sometimes Mondays can also be exciting and inspiring! <strong>Lucia Garc\u00eda<\/strong>, alumni of <strong>CEU Valencia<\/strong> was more than happy to share her experience in London as a <strong>Creative Researcher<\/strong> with our students of <strong>Audiovisual Communication&nbsp;<\/strong>and<strong> Advertising<\/strong>.<\/p>\n<figure id=\"attachment_15587\" aria-describedby=\"caption-attachment-15587\" style=\"width: 1145px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15587 size-full\" src=\"https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/wp-content\/uploads\/sites\/11\/2020\/05\/Alumni_Publicidad_CAV_1.png\" alt=\"A photo of the event about Creative Research.\" width=\"1145\" height=\"645\" srcset=\"https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/wp-content\/uploads\/sites\/11\/2020\/05\/Alumni_Publicidad_CAV_1.png 1145w, https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/wp-content\/uploads\/sites\/11\/2020\/05\/Alumni_Publicidad_CAV_1-315x177.png 315w, https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/wp-content\/uploads\/sites\/11\/2020\/05\/Alumni_Publicidad_CAV_1-696x392.png 696w, https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/wp-content\/uploads\/sites\/11\/2020\/05\/Alumni_Publicidad_CAV_1-768x433.png 768w, https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/wp-content\/uploads\/sites\/11\/2020\/05\/Alumni_Publicidad_CAV_1-1068x602.png 1068w, https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/wp-content\/uploads\/sites\/11\/2020\/05\/Alumni_Publicidad_CAV_1-746x420.png 746w\" sizes=\"auto, (max-width: 1145px) 100vw, 1145px\" \/><figcaption id=\"caption-attachment-15587\" class=\"wp-caption-text\">Luc\u00eda gave a very inspirational talk to our students<\/figcaption><\/figure>\n<p><strong>&gt; To begin with, do you know what Creative Research is?<\/strong><\/p>\n<p>Basically, it is an emerging field that consists of innovative and creative production. Luc\u00eda named three essential components that come together in the process of <strong>Creative Research<\/strong> which are <strong>treatment<\/strong>, <strong>references<\/strong> and <strong>pitching<\/strong>.<\/p>\n<p><strong>&gt; Besides, do you have any idea of what a Creative Researcher does?<\/strong><\/p>\n<p>Luc\u00eda is working closely with directors and producers to help visualize their ideas. And she does this through the visual research and treatment design for their projects. If one day you become a creative researcher, you will definitely be working with commercials, music videos, film and TV pitches, branded entertainment projects, logo designs and film posters.<\/p>\n<figure id=\"attachment_15589\" aria-describedby=\"caption-attachment-15589\" style=\"width: 1134px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15589 size-full\" src=\"https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/wp-content\/uploads\/sites\/11\/2020\/05\/Alumni_Publicidad_CAV_4.png\" alt=\"A photo of alumni of Communication and professors. \" width=\"1134\" height=\"638\" srcset=\"https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/wp-content\/uploads\/sites\/11\/2020\/05\/Alumni_Publicidad_CAV_4.png 1134w, https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/wp-content\/uploads\/sites\/11\/2020\/05\/Alumni_Publicidad_CAV_4-315x177.png 315w, https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/wp-content\/uploads\/sites\/11\/2020\/05\/Alumni_Publicidad_CAV_4-696x392.png 696w, https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/wp-content\/uploads\/sites\/11\/2020\/05\/Alumni_Publicidad_CAV_4-768x432.png 768w, https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/wp-content\/uploads\/sites\/11\/2020\/05\/Alumni_Publicidad_CAV_4-1068x601.png 1068w, https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/wp-content\/uploads\/sites\/11\/2020\/05\/Alumni_Publicidad_CAV_4-747x420.png 747w\" sizes=\"auto, (max-width: 1134px) 100vw, 1134px\" \/><figcaption id=\"caption-attachment-15589\" class=\"wp-caption-text\">Luc\u00eda and members of the Faculty of Humanities and Communication (a.k.a. her teachers!)<\/figcaption><\/figure>\n<p>Moreover, as a creative researcher you get a chance to collaborate with the most famous brands and companies in the world: <em><strong>Mercedes<\/strong><\/em>, <em><strong>Converse<\/strong><\/em>, <em><strong>Radiohead<\/strong><\/em>, <em><strong>Channel 4<\/strong><\/em>, <em><strong>Red Bull<\/strong><\/em>, <em><strong>McDonalds<\/strong><\/em>, <em><strong>Google<\/strong><\/em> and many more.<\/p>\n<p>That being said, it sounds like a perfect job! As Luc\u00eda said, it is such an <strong>enriching experience<\/strong> to collaborate with internationally recognized directors and producers and be able to develop your own ideas. It definitely leads you to a personal and professional <strong>improvement<\/strong>!<\/p>\n<blockquote>\n<h2><em>\u201cIn my opinion, creativity and research are essential in the field of Communication\u201d<\/em><\/h2>\n<\/blockquote>\n<p>However, she also emphasized the importance of having a lot of patience and <strong>good communication skills<\/strong>; features that will really come in handy while interacting with the client. Also, you should always ask yourself if your vision corresponds to the one that the director has and try to find a consensus.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15591 size-full\" src=\"https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/wp-content\/uploads\/sites\/11\/2020\/05\/Alumni_Publicidad_CAV_5.png\" alt=\"\" width=\"1143\" height=\"643\" srcset=\"https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/wp-content\/uploads\/sites\/11\/2020\/05\/Alumni_Publicidad_CAV_5.png 1143w, https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/wp-content\/uploads\/sites\/11\/2020\/05\/Alumni_Publicidad_CAV_5-315x177.png 315w, https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/wp-content\/uploads\/sites\/11\/2020\/05\/Alumni_Publicidad_CAV_5-696x392.png 696w, https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/wp-content\/uploads\/sites\/11\/2020\/05\/Alumni_Publicidad_CAV_5-768x432.png 768w, https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/wp-content\/uploads\/sites\/11\/2020\/05\/Alumni_Publicidad_CAV_5-1068x601.png 1068w, https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/wp-content\/uploads\/sites\/11\/2020\/05\/Alumni_Publicidad_CAV_5-747x420.png 747w\" sizes=\"auto, (max-width: 1143px) 100vw, 1143px\" \/><\/p>\n<p>She encouraged everybody to pursue their dreams and not be afraid of new experiences. <em>\u201cI never thought it would be possible to&nbsp;<\/em><em>work something like this for a full-time.<\/em> <em>Look at me now, I\u2019ve been working for <a href=\"https:\/\/www.pulsefilms.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>PULSE FILMS<\/strong><\/a> for four years already and I\u2019m enjoying it so much<\/em>\u201d, said Luc\u00eda. &#8220;<em>Even if you don\u2019t want to become a creative researcher, I definitely recommend you to think about references! I am constantly looking for new ideas on the Internet and it helps me a lot while developing new projects<\/em>&#8220;, she continued.<\/p>\n<p>Who knows, maybe somebody is already thinking about becoming a creative researcher after hearing such an interesting and inspiring experience?<\/p>\n<p>Special thanks to Luc\u00eda Garc\u00eda for coming back to <strong>CEU Valencia<\/strong> and open our eyes to new trends in Communication!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes Mondays can also be exciting and inspiring! Lucia Garc\u00eda, alumni of CEU Valencia was more than happy to share her experience in London as a Creative Researcher with our students of Audiovisual Communication&nbsp;and Advertising. &gt; To begin with, do you know what Creative Research is? Basically, it is an emerging field that consists of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":15591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[684],"tags":[683],"class_list":{"0":"post-15586","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-proyects","8":"tag-alumni-2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Getting to know the world of Creative Researchers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/en\/getting-to-know-the-world-of-creative-researchers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting to know the world of Creative Researchers\" \/>\n<meta property=\"og:description\" content=\"Sometimes Mondays can also be exciting and inspiring! Lucia Garc\u00eda, alumni of CEU Valencia was more than happy to share her experience in London as a Creative Researcher with our students of Audiovisual Communication&nbsp;and Advertising. &gt; To begin with, do you know what Creative Research is? 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