{"id":15566,"date":"2017-11-24T12:28:49","date_gmt":"2017-11-24T11:28:49","guid":{"rendered":"https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/?p=15566"},"modified":"2021-10-26T10:20:40","modified_gmt":"2021-10-26T08:20:40","slug":"video-is-the-here-and-now-new-vistas-on-audiovisual-communication","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/comunicacion-audiovisual\/en\/video-is-the-here-and-now-new-vistas-on-audiovisual-communication\/","title":{"rendered":"Video is the here and now: new vistas on Audiovisual Communication"},"content":{"rendered":"

At CEU, we love being able to welcome back a graduate in Audiovisual Communication<\/a> and Journalism<\/a> who is now a successful professional. Paula Guinot is Project Manager at Squared Points and she delighted us with a fascinating masterclass entitled \u2018The Power of the Audience on YouTube. New Ways of Working for Communication Professionals\u2019<\/a>.<\/p>\n

\"Paula<\/p>\n

She began her talk by showing us a video entitled \u2018YouTube Rewind 2016\u2019. Google turned over 9 billion dollars with YouTube in 2016. If MILLENIALS are your TARGET MARKET and you want to make your own IMPACT upon them<\/strong>, then you have to work on your YouTube channel. A billion hours of video<\/a> are consumed on YouTube every day.<\/p>\n

Paula highlighted the great influence YouTubers can have on what people buy.<\/strong><\/p>\n

What is an MCN or Multi-Channel Network?<\/strong><\/p>\n

An MCN is a kind of \u201cchannel of channels\u201d on YouTube<\/a> and can be very useful. These channel networks tend to focus on a specific theme<\/strong>. MCNs have three different types of clients: YouTubers, companies and brands. One way in which YouTubers gain exposure is by creating a feedback loop with followers, by responding to comments and generating more comments in turn, encouraging further fan participation.<\/strong> The communication undertaken by MCNs is based on: a content strategy, rights management, provision of expert advice and optimization, and influencer marketing. It\u2019s important to bear in mind that MCN content and TV content are not incompatible.<\/p>\n

Paula shared many interesting examples with us: the YouTuber Clavero<\/a>, Baseball Trick Shots<\/a> from Dude Perfect, the YouTuber Andrea Comtom<\/a> and the case of the cover version of La La Land by Fran Coem. Cover versions of songs are very popular on YouTube, but it\u2019s important to remember that such videos may be subject to royalty claims, as the song itself is not completely original content.<\/p>\n

The audience was also given an introduction into the world of intellectual property rights and royalties. If a YouTube video includes content which is subject to copyright, the Content ID system will be activated and make it impossible for the video to be monetized. The objective of big companies on YouTube such as FC Barcelona or La Liga is to protect their content and monetize it<\/strong>. La Liga clubs are experiencing many problems with YouTube. They need to control their copyrighted content, but it\u2019s hard because many users broadcast the matches live on the platform.<\/p>\n

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BE YOU! BE CREATIVE! BE AUTHENTIC!<\/h1>\n<\/blockquote>\n

Paula gave us a series of tips, a kind of YOUTUBE SURVIVAL GUIDE<\/strong>. [SEE OUR POST ON THE YOUTUBE SURVIVAL GUIDE HERE]<\/a>. These tips include:<\/p>\n